“I am all for alternatives, I don’t want to be misunderstood as saying I don’t like alternatives, if people want to eat it, eat it. He stressed that he was not against the production of alternatives to meat. “If I were to have a look into my crystal ball I would say that most likely the big ones will swallow the small ones and there will be a lot of cannibalism across the plant based segment and we will see if he succeeds in ending animal agriculture. He noted that the Impossible Foods CEO has since declared it his mission is to end animal agriculture by 2035.ĭr Mitloehner said he felt the organisation has a long way go from its very small market share at this point to achieve that goal. “And to me that is just testament that they are going ahead making something that from a nutritional basis may not be very different from dog food, they are adding the flavours and the taste and the smell and voila, and there is your plant based alternative to the real thing.” “I thought he was joking me, until I did little bit of research and compared his burger versus Beyond Burger versus dog kibbles and guess what? I would not be able to tell the difference.

During the conversation, he said Mr Brown told him he had eaten dog food as a graduate student, explaining that it was not only made of wholesome ingredients, but was also inexpensive. He recounted a story in which he had dinner a couple of years ago with Patrick Brown, the CEO of Impossible Foods, at an a National Academy of Sciences event. Can you pick the latter? /uqzWIkxpQ7ĭr Mitloehner said the aim of the quiz was not ‘be facetious’, just to point out “what nature the food really is they are producing and how indistinguishable it is from dog food”. Two of them are fake burgers (namely burger and burger, respectively) and the third is premium dog food. Trivia quiz: following are the ingredients of three food/feed items. “When you look at Impossible Burger or Beyond Meat, you will find they have 21-22 highly highly processed ingredients, in fact, so processed you are hard pressed finding a difference between those items versus, let’s say, pet food,” Dr Mitloehner said. The extent of processing involved to make all three products meant anyone would be hard-pressed to recognise the difference, he told Agritalk host Chip Flory.

Could you pick which ones are the plant based burgers and which one is a pet food? Share your comments below.Ģ4 hours after posting the tweet, Dr Mitloehner said in an interview with the AgriTalk podcast that 100,000 people had responded to the quiz, and the “majority got it wrong”.

Beyond mat beyond burger ingredients